Nadine Coyle has teamed up with BBC Children in Need and Asda to launch the 2018 Power of Play campaign today (Monday 5th November). This is the second year that Asda have raised money to support children and young people through play.
Last year, research conducted by YouGov on behalf of BBC Children in Need and Asda found that playing on a computer, games console, tablet or mobile phone was the most popular way to play, according to both parents and children aged 6-12 years old* .
This year the campaign hopes to help inspire parents to play games with their children which can nurture vital life skills.
To support this, across the UK, Asda customers will be able to pick up a free play planner in store for inspiration and ideas to help them plan seven days’ worth of games that will encourage their children to develop vital life skills, like resilience, leadership, teamwork and patience. Nadine Coyle visited Limes Community & Children’s Centre in London to find out how disabled children and young people are benefitting from play workshops.